By Joshua Barnes

In the current market, the stakes for commercial property developers are higher than ever. Between escalating construction costs, shifts in buyer and tenant behaviour, and tightening timeframes, developers need more than just a sales or leasing agent — they need a strategic partner.

At MOVABLE, we work closely with developers from concept to completion, offering more than just transactional support. Our deep understanding of the Newcastle and Hunter commercial landscape means we can provide critical insights early, guide smarter decision-making, and ultimately help deliver projects that meet the market with confidence.

Understanding What the Market Wants

Too often, projects are brought to market without aligning with current demand. That’s where a strong agent-developer partnership makes all the difference.

We regularly advise developers on what size, format, and layout of assets are in highest demand — whether it’s a custom industrial building for an international tenant, or a multi-tenancy complex aimed at development aimed at owner occupiers and investors. Because we’re constantly on the ground talking to buyers, tenants, and investors, we’re able to give developers the real-time insights they need to shape their product accordingly.

Creating Demand from the Start

It’s not just about what you build — it’s how you bring it to market. At MOVABLE, we harness a multi-channel approach to marketing that includes targeted digital campaigns, social media reach, database activation, and high-performing listing platforms to generate interest early and attract the right audience.

But, we don’t rely solely on platforms. A big part of what we do is leverage personal networks — and at MOVABLE I have access to the collective expertise of agents with over 30 years in the industry — to connect with genuine buyers and tenants before the property even hits the market. It’s a combination of sharp digital strategy and boots-on-the-ground relationships that gives our projects a real edge.

Working Together from Day One

Some of the most successful projects we’ve been involved in are the ones where the developer brought us in early — before a DA was even lodged. That collaboration from the outset allows us to share insights on site selection, pricing strategy, asset mix, and even design choices that could affect lease-up or sales performance.

Once the project is underway, we keep the process moving — from managing enquiry and qualifying prospects, to negotiating terms and guiding the deal through to settlement or lease execution. We become an extension of the developer’s team, sharing the load and staying focused on results.

Building Trust That Lasts Beyond One Project

When a developer knows they have an agent who understands the local landscape, actively adds value, and can be relied on to deliver — the relationship becomes long-term. We’ve worked with repeat clients who know the benefit of having a commercial agent who’s just as invested in the project’s success as they are.

And as our local region continues to grow — especially across emerging industrial precincts like Thornton, Beresfield and Black Hill— the opportunities for smart, well-aligned development are only increasing.

Final Thoughts

Strong developer-agent partnerships aren’t just good business — they’re essential to project success. At MOVABLE, we pride ourselves on being more than just commercial agents. We’re growth partners. We bring insight, relationships, marketing expertise, and deal-making experience to the table — all to make sure your project is not just completed, but truly successful.

If you’re planning a new commercial project, I’d love to talk. Let’s work together to make your next move a great one.

Always A Good Move.

Joshua Barnes | Licensed Agent | 0425 302 773